Alex was delighted to sponsor a beer at the Cheltenham Beer Festival to raise funds for the Cheltenham & District branch of the Samaritans who were celebrating their 60th anniversary.
The event was attended by hundreds of local residents and raised thousands of pounds for Cheltenham Samaritans.
Writing on Facebook, Alex said:
"Fantastic beer festival in Pip and Jim’s! £5,000 (and rising) raised for Cheltenham Samaritans
"Thank you to all the brilliant volunteers for such a brilliant event and for all that you do to support some of Cheltenham's most vulnerable residents."